We teach marketers to be confident, passionate and effective practitioners of qualitative research.

QUALIST Research(er) Academy is a totally new approach for upskilling marketers to be confident and effective qualitative practitioners who impact action and opportunity.

  • The full research journey, from designing the right methodology, to
    moderating, to identifying and sharing insights and implications

  • Organization-specific, small group training

  • A bespoke approach, from format to content to practice

  • Held in-person at your office or other central location

  • Includes “real world” practice with hands-on feedback and post-program “office hours” to assist as graduates action the learning

QUALIST is designed for junior to mid-level agency, corporate insights and marketing professionals who want to be effective research practitioners
and/or partners.

The QUALIST Research(er) Academy includes three modules

MODULE 1: DESIGN

Choosing the optimal methodology and preparing for research

MODULE 2: IMMERSION

Developing an effective guide and moderating insightful research

MODULE 3: VALUE

Getting to actionable insights and knowing how to best share them

QUALIST benefits go way beyond
“getting moderator trained”

Increased revenue: tangible upskilling and improved margins

Better research: more efficient and effective processes and outcomes

Empowered marketers: a fun and highly leverageable skill

  • It is rare to get this in-depth training from someone with your expertise. I truly found a lot of value in each module, and loved getting the hands on practice to put what we were learning to the test

    QUALIST participant

  • Your expertise and feedback helped us feel heard and seen as a "moderator." I really felt that you came from a place of pushing us and encouraging us to learn. Your personality and creativity also highlighted how much you care about your curriculum which to students and as a student felt very open, nourishing and inviting!

    QUALIST participant

Interested in learning more about QUALIST Research(er) Academy?
We look forward to hearing from you!

schorinsights.com/qualist
sara@schorinsights.com | 415.238.1253