We teach marketers to be confident, passionate and effective practitioners of qualitative research.

QUALIST Research(er) Academy is a totally new approach for upskilling marketers to be confident and effective qualitative practitioners who impact action and opportunity.

  • The full research journey, from designing the right methodology, to
    moderating, to identifying and sharing insights and implications

  • Organization-specific, small group training

  • A bespoke approach, from format to content to practice

  • Held in-person at your office or other central location

  • Includes “real world” practice with hands-on feedback and post-program “office hours” to assist as graduates action the learning

QUALIST is designed for junior to mid-level agency, corporate insights and marketing professionals who want to be effective research practitioners
and/or partners.

The QUALIST Research(er) Academy includes three modules

MODULE 1: DESIGN

Choosing the optimal methodology and preparing for research

MODULE 2: IMMERSION

Developing an effective guide and moderating insightful research

MODULE 3: VALUE

Getting to actionable insights and knowing how to best share them

QUALIST benefits go way beyond
“getting moderator trained”

Increased revenue: tangible upskilling and improved margins

Better research: more efficient and effective processes and outcomes

Empowered marketers: a fun and highly leverageable skill

  • It is rare to get this in-depth training from someone with your expertise. I truly found a lot of value in each module, and loved getting the hands on practice to put what we were learning to the test

    QUALIST participant

  • Your expertise and feedback helped us feel heard and seen as a "moderator." I really felt that you came from a place of pushing us and encouraging us to learn. Your personality and creativity also highlighted how much you care about your curriculum which to students and as a student felt very open, nourishing and inviting!

    QUALIST participant

  • I've been craving training in this field and this was even more than I expected. I wanted to absorb every bit of it. You are very passionate and that helps a lot and your real world examples tie things together

    QUALIST participant

  • Thanks for a great workshop. Already using the discussion guide more effectively. In particular, I've been waiting for someone to explain qual/quant and when/how to use it. AND I definitely have been assuming focus groups were what qual was all about. So eyes opened, thanks!

    QUALIST participant

Interested in learning more about QUALIST Research(er) Academy?
We look forward to hearing from you!

schorinsights.com/qualist
sara@schorinsights.com | 415.238.1253