Sara Schor

Founder & Principal of Schor Insights & Strategy and QUALIST Research(er) Academy

Prior to SIS, Sara spent 16 1/2 years at Sterling Brands, a brand consultancy, where she was EVP of Strategy & Insights. Before Sterling, she spent two years at Nabisco Foods/Planters Division where she ran the canister snacks business (who doesn’t love Cheez Balls?), and then nut innovation initiatives for mass merchandisers. She began her career in advertising, working very hard for very little money.

With 25+ years of marketing experience, across multiple disciplines, Sara can understand the context of your business needs and define a relevant and actionable project approach and solution.

And if you don’t want to talk about research and brands, Sara would love to connect on awesome scuba destinations (Palau, Socorro, Cozumel, Raja…), why she’s obsessed with Bend Oregon, when she’s performing improv next, and what you’ve read lately that she should put on her (very long) list.